Datenschutzerklärung

Effective Date: February 11, 2026

Royal Optics (“we”, “us”, “our”) operates this website and related services (the “Services”). This Privacy Policy explains how we collect, use, process, and protect personal data when you access or use our Services.

Our store is powered by Shopify.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs regarding personal data processing.

1. Data Controller

Royal Optics is the data controller responsible for processing personal data in accordance with:

  • General Data Protection Regulation (EU) 2016/679 (“GDPR” / “DSGVO”)

  • Applicable national data protection laws in Germany and Austria

  • German Telecommunications-Telemedia Data Protection Act (TTDSG), where applicable

  • Swiss Federal Act on Data Protection (FADP), where applicable

For data protection inquiries:

📧 support@royalopticsofficial.com

2. Categories of Personal Data Collected

We may collect the following categories of personal data:

Identification & Contact Data

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

Payment Data

  • Payment method details

  • Transaction information

  • Payment confirmations
    (Payment data is processed by authorized third-party payment providers such as Shopify Payments.)

Account Data

  • Username

  • Password

  • Account preferences

Transaction Data

  • Products viewed or purchased

  • Order history

  • Returns and exchanges

Communication Data

  • Customer service correspondence

Technical & Usage Data

  • IP address

  • Browser type

  • Device information

  • Cookies and tracking technologies

  • Website interaction data

3. Legal Basis for Processing (Art. 6 GDPR)

If you are located in Germany, Austria, or another EU/EEA country, we process personal data on the following legal bases:

  • Art. 6(1)(b) GDPR – Performance of a contract (order fulfillment, shipping, returns)

  • Art. 6(1)(c) GDPR – Legal obligation (tax, accounting, regulatory compliance)

  • Art. 6(1)(f) GDPR – Legitimate interests (fraud prevention, website security, business operations)

  • Art. 6(1)(a) GDPR – Consent (marketing communications, non-essential cookies)

You may withdraw consent at any time.

4. Cookies & Tracking Technologies (Germany – TTDSG Compliance)

We use cookies and similar technologies to:

  • Ensure website functionality

  • Improve user experience

  • Analyze website traffic

  • Deliver marketing content (where consent is given)

Under German TTDSG and EU ePrivacy rules:

  • Non-essential cookies are used only with your prior consent.

  • You may manage cookie preferences via your browser or cookie banner.

5. How We Use Personal Data

We use personal data to:

  • Process orders and payments

  • Deliver products

  • Manage returns and exchanges

  • Provide customer support

  • Prevent fraud and abuse

  • Improve website functionality

  • Comply with legal obligations

  • Send marketing communications (if consented)

6. Data Sharing

We may share personal data with:

  • Shopify (e-commerce infrastructure)

  • Payment processors (e.g., Shopify Payments)

  • Shipping carriers

  • IT service providers

  • Analytics providers

  • Marketing partners (where consent applies)

We do not sell personal data.

We may disclose information if required by law or in connection with a merger, acquisition, or sale of assets.

7. International Data Transfers

Personal data may be transferred outside the EU/EEA or Switzerland.

Where required, we implement appropriate safeguards, including:

  • Standard Contractual Clauses (SCCs)

  • Transfers to countries with adequacy decisions

  • Data Processing Agreements with service providers

8. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill contractual obligations

  • Comply with legal retention requirements (e.g., tax laws in Germany/Austria)

  • Resolve disputes

  • Enforce agreements

Retention periods vary depending on legal and operational requirements.

9. Data Security

We implement appropriate technical and organizational measures to protect personal data.

However, no online transmission or storage system can be guaranteed to be 100% secure.

10. Your Rights (Germany, Austria & Switzerland)

If you reside in the EU or EEA, you have the right to:

  • Access your personal data (Art. 15 GDPR)

  • Rectify inaccurate data (Art. 16 GDPR)

  • Erase data (“right to be forgotten”) (Art. 17 GDPR)

  • Restrict processing (Art. 18 GDPR)

  • Data portability (Art. 20 GDPR)

  • Object to processing (Art. 21 GDPR)

  • Withdraw consent at any time

  • Lodge a complaint with a supervisory authority

If you are located in Switzerland, you have similar rights under the Swiss FADP.

To exercise your rights:

📧 support@royalopticsofficial.com

We may verify your identity before processing requests.

11. Children’s Privacy

Our Services are not directed at individuals under the age of 16.

We do not knowingly collect personal data from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Any updates will be posted with a revised Effective Date.

Continued use of the Services constitutes acceptance of the updated policy.